JUPITER, Fla. & CARLSBAD, Calif. (Jan. 17, 2023) – TaylorMade Golf Company has made a material investment in PopStroke, a cutting-edge putting and casual dining concept that merges a technologically advanced competitive golf environment with food and beverage. With the newly announced partnership, TaylorMade joins an ownership team that includes PopStroke Entertainment Group and Tiger Woods.
Founded by former Wall Street Executive Greg Bartoli, in just four short years PopStroke has become the leading putting entertainment experience in golf. With five locations in Florida, one in Houston, Texas, and two venues under construction in Arizona, the company has an aggressive growth strategy that will bring this immersive putting experience to golfers around the country – and eventually the globe.
“We are excited to partner with TaylorMade as we continue to introduce our unique putting and dining experience to golfers of all ages and abilities,” said Bartoli. “The combination of PopStroke, Tiger and TaylorMade not only brings unique international visibility but accelerates our trajectory as we push to become the premier brand in golf entertainment.”
PopStroke aims to introduce a wider audience to the game in a more dynamic, affordable and less intimidating way. The goal is to foster indelible experiences for guests of all ages, skill levels and backgrounds by bringing friends and families together to enjoy the game of golf.
“We were truly inspired by the family orientation of the PopStroke model,” said TaylorMade President and CEO David Abeles. “After experiencing it personally, watching golfers from every generation and skill level interacting in a way that reflects the joy of golf, we knew this was something we had to be a part of. With Greg Bartoli’s vision, TaylorMade’s history with Tiger Woods and the alignment of our values, we believe this is an investment that will not only benefit our company, but also the future of golf for generations to come.”
Each PopStroke venue will be outfitted with special edition TaylorMade golf balls for patrons to use on the putting course and take home as a keepsake. In addition, premium TaylorMade rental putters will be available to further elevate the golfing experience.
Beyond the upscale putting courses, PopStroke offers experiential dining with a full-service restaurant, multiple sports bars, private event spaces, a playground for kids, various gaming experiences and more.
“I am extremely excited to partner with TaylorMade as we continue PopStroke’s rapid expansion,” said Tiger Woods. “TaylorMade has been a great and trusted partner of mine for many years, and I couldn’t be happier to expand my partnership with David and his team. I have spent my entire career growing the game of golf, and I know that TaylorMade will enhance the guest experience at PopStroke as we continue to introduce millions of guests to the game that I love.”
With the investment in PopStroke, TaylorMade’s CEO David Abeles will now join the Board of Directors, which also includes PopStroke CEO Greg Bartoli, TGR Ventures CFO Christopher Hubman and Chairman of NBC Sports Group Pete Bevacqua.
Mission of the Partnership
Introducing the ultimate dream team in golf innovation – PopStroke and Tiger Woods have joined forces with TaylorMade, in a deal that values PopStroke at $650 million, to bring you the most exhilarating and cutting-edge putting experience in the game. High-performance equipment and an unmatched environment combine to create a peerless golf experience that caters to players of all skill levels.
The powerful triumvirate aims to provide an accessible and elevated putting experience that brings people to golf and keeps them coming back.
About PopStroke
PopStroke is an experiential golf and casual dining concept merging a dynamic, technologically advanced competitive golf environment with food and beverage. Headquartered in Jupiter, Florida, PopStroke locations feature two 18-hole putting courses designed by Tiger Woods’ TGR Design. The amenities include an outdoor gaming area, beer garden, playground, a wide variety of beverages, and food at every location while delivering an interactive and competitive golf experience for all players.
About TGR, Tiger Woods Ventures
TGR unites Tiger’s entrepreneurial and philanthropic endeavors off the course under a singular parent brand. Headquartered in Jupiter, Florida, TGR is guided by Tiger’s vision and driven by the qualities that have made him a champion: a focused mindset, a precise method, and a relentless pursuit of mastery. Our team is comprised of leaders from diverse backgrounds across education, technology, business, and sport, united in a shared mission to help others define, embody, and experience excellence in their own unique ways.
About TaylorMade Golf Company
Headquartered in Carlsbad, California, TaylorMade Golf is a leading manufacturer of high-performance golf equipment, golf balls and accessories. TaylorMade has a history of innovative industry-leading products such as the groundbreaking Stealth 2 Carbonwood™ Driver, TP5/TP5x Golf Balls and P·Series irons. TaylorMade’s technological advancements touch all sectors of the golf industry, including customization, visual technology seen in pix™ and Tour Response Stripe™ golf balls and digital experiences such as the MyTaylorMade+ app. A major force across the world's professional tours, TaylorMade has an unrivaled athlete portfolio that includes Tiger Woods, Rory McIlroy, Scottie Scheffler, Collin Morikawa, Nelly Korda, Tommy Fleetwood, Brooke Henderson, Rickie Fowler, Dustin Johnson, Charley Hull, Maria Fassi and more.